Acquire customers from new areas with location information marketing
Use AI to extract potential customer areas, run smartphone advertisements, and check the results by measuring store visits
Sanrio Entertainment Co.,Ltd.
Sanrio Entertainment became unable to achieve desired results with conventional advertising, so it has focused on online advertisements starting 5 years ago. The company began to make broad visitor estimates based on the number of online advertisement sessions.
However, they found it difficult to measure how much the number of sessions actually had an impact on the number of visits, and continued for a long time without any standard for measuring visits.
X-Locations has started using XL Insight at Sanrio Entertainment to measure store visits for each mobile advertisement and create standards for return on investment of advertising expenses, as well as initiatives to make a mechanism for accumulating knowledge within the company.