Solve various management issues with location information big data analysis
Maximize the effect of advertising campaigns for each storeXL Insight・ XL Advertising・XL Visit Analysis
1．Understand the current market area and discover your company's strengths
Based on real location history, get up to the minute information on the actual business area. In addition, extract areas with rich or poor prospects for attracting customers to stores.
2．Effective sales promotion campaigns
Select areas with high potential and start sales promotion activities. Combine location information with dynamic creative to run highly efficient advertisements.
3．Effectiveness verification and PDCA
In addition to checking which advertisements are seen often, you can also check which ads were seen by people who actually visit stores. With our proprietary measurement methods, you can remove environmental factors (noise) for more accurate reports.
Track trends of competing stores to avoid losing unexpectedly to the competitionXL Insight・ XL Advertising・XL Visit Analysis
1．Learn your own store's strengths
Register competing stores to check your own store's competitive status against them by day of the week and hour of the day. Data on competing stores is not necessary to do so. Conduct surveys using only the location. You can even find competition you had not considered before.
2．Learn your competitors' movements
XL Visit Analysis makes it possible to measure the effects of advertisements for your own store (including not only mobile advertisements, but also insert flyers and out-of-home advertisements). In addition, it can measure the effects of campaigns conducted by other stores.
3．Identify opportunities and make campaign scenarios
Aim for the hours when you are losing to competition to do sales promotions and manage your stores in a way that will beat the competition.
Plan the opening and closing of stores from lifestyle analysisXL Insight・ XL Advertising・XL Visit Analysis
1．Check consumer behavior and sales promotion trends
Hot Place Ranking shows which other places visitors to your store are visiting in a ranked format.
Investigate how customer's behavior changes on a monthly basis for a period of years, and track how trends change by conducting surveys over time.
3．Plan the opening and closing of stores to fit your targets
Plan optimal opening and closing of stores based on consumer lifestyles.